Kendrick Lamar's new music video for "Not Like Us" is packed with notable moments and has already garnered 10 million views in just 10 hours.
The video opens with a fresh verse hinting at new music and features direct jabs at Drake, first symbolized by Lamar swinging at an Owl Piñata, the mascot for Drake's OVO Sound.
A standout line, "tryna strike a chord but it’s prolly a minor," is delivered as Lamar dances on a hopscotch outline, reinforcing his allegations against Drake.
The video also shows Lamar dancing with his family, with his wife wearing a 'wife beater' tank top, subtly mocking Drake's accusations of abuse.
The finale depicts a crowd in Compton chanting the song's lyrics and Lamar locks an Owl in a cage, symbolically imprisoning Drake and his label, before confidently walking away.
