In an effort to adapt to changing viewer habits, NBC has made the strategic move to air The Tonight Show Starring Jimmy Fallon four nights a week instead of the original five.
This decision follows a trend in the late-night industry, where other shows like CBS' The Late Show with Stephen Colbert, ABC's Jimmy Kimmel Live, NBC's Late Night with Seth Meyers, and Comedy Central's The Daily Show have already transitioned to a four-night schedule.
By reducing their programming NBC aims to address the evolving economics of late-night shows as audiences shift away from linear television consumption.
We live in a world where viewers have many options, including streaming services, DVRs, and online platforms like YouTube and Snapchat.
This accessibility means audiences can now watch clips and segments from multiple late-night shows at their own convenience.
