As announced in the Renaulution strategic plan in January 2021, Dacia is out to conquer the C-segment.
Already Europe's leading B-segment brand, Dacia is entering the C-SUV segment with Bigster, an all-new vehicle illustrating Dacia values – Essential but Cool, Eco-Smart, Robust and Outdoor.
All-New Bigster is tailored to the specific requirements of a steadily growing market.
Spiralling costs are an issue for many C-SUV segment buyers, who want to buy a new car without compromising on comfort, performance and space.
In January 2021, Bigster Concept – an emblematic car of the Renaulution – illustrated Dacia's ambition to scale greater heights, and more specifically, the C-SUV segment.
Bigster Concept was a promise that created considerable expectation.
Today, All-New Bigster is delivering on all the promises made by Bigster Concept.
The design of All-New Bigster showcases its robust styling and ability to support customers in their work, leisure and family activities.
Generous dimensions are accentuated by taut, geometric shapes and volumes whose simple lines go straight to the essentials.
The large wings over the wheels, and the position of the headlamps and rear lights at the far edges of the vehicle, reinforce Bigster's assertive on-road stance.