Promoting electric vehicles is crucial to building a more sustainable future, and this is a core priority for FIAT.
The brand’s electrification journey is built on two key principles: redefining the concept of the electric car and doing so through the lens of beauty.
But why focus on beauty?
Because beauty sparks emotions, joy, and a sense of responsibility.
It makes electric driving not only exciting and attractive but also ethically right, creating a shift in perspective toward a more sustainable world, one car at a time.
With this vision, FIAT introduces the new Fiat 500e Giorgio Armani Collector’s Edition, a harmonious blend of Italian elegance and ethical commitment, designed to change the world with unparalleled style.
The Fiat 500e Giorgio Armani Collector’s edition, the ultimate embodiment of Made in Italy design on four wheels, revealed during the FIAT 125th anniversary celebrations, which symbolically coincided with the 90th birthday celebration of Maestro Giorgio Armani, is now available to European customers.
In a remarkable resurgence of their partnership, the two renowned Italian brands have once again joined forces.
Their first collaboration in 2020 produced a unique, 500e one-off, and now they have reunited to create something truly exceptional.
This venture marks the first time that two of Italy's most iconic symbols of design, elegance, craftsmanship, and innovation have combined their talents to produce what can only be described as timelessly Italian excellence.
This vehicle, proudly produced at the FIAT Mirafiori plant in Turin, is more than just a mode of transportation; it is a statement piece, reflecting the pinnacle of Giorgio Armani's expertise and the refined artistry of FIAT's Centro Stile in Turin.
The collaboration involved extensive work between the designer and the FIAT team over several months, aiming to encapsulate the essence of both brands into a single masterpiece.
The result is a vehicle crafted with the same meticulous attention to detail and dedication to quality that you would expect in a high-fashion collection.
Hence its name, a blend of quality choices, materials, colors, and overall design that mirror the same precision and style defining both the automotive and fashion worlds and resulting in a true Collector's edition.