Coffee has always been more than a beverage - it is a ritual, a feeling, and an intertwining of cultures.
Consumer appreciation for the cultural journey of coffee has encouraged chains to expand their offerings, including a wider variety of globally influenced flavors and drinks.
Starbucks for example recently added the cortado , a bold espresso beverage originating in Spain, to its menu.
Beyond menu expansion, people are curious about where their coffee actually comes from.
Starbucks helps customers understand where their coffee is sourced with a digital traceability tool , that illustrates the journey of Starbucks coffee all the way to the farms that grow the beans.
This season, Starbucks further celebrates coffee, and Ethiopia's coffee legacy, with the launch of Single-Origin Ethiopia, a coffee available as whole bean and brewed in stores across the U.S., roasted light for the first time.
Many Starbucks coffees are a blend of beans from various origins, however single-origin coffees are sourced from one single region or origin.
Starbucks Single-Origin Ethiopia coffee is sourced and grown exclusively in the Sidama region in Ethiopia, one of the country's best-known coffee-growing regions.
The coffee has floral aromas and juicy notes of tangerine, lemon balm and sweet dates.
Ethiopia's Coffee Legacy: Coffee has long been a cornerstone of cultures around the world, and this is especially evident in Ethiopia, which is known as the birthplace of coffee.
The popularity of the region's coffee has spread around the world, and coffee has become a way of life for the Ethiopian people.
At the heart of their connection and love for coffee is the Ethiopian coffee ceremony, a customary tradition amongst people across the region.
Family and friends come together and share stories with one another while enjoying coffee prepared from start to finish, and it's a sign of hospitality when welcoming visitors.
Available in Starbucks Stores Now: For those interested in tasting Starbucks Single-Origin Ethiopia, the whole bean coffee is available for purchase in Starbucks stores.
The coffee is also the featured light roast brewed coffee at company operated Starbucks stores across the U.S. for a limited time, allowing customers two ways to enjoy the unique flavor profiles of the coffee while also celebrating the unique journey of this coffee - from bean to cup.
For more information, please visit about.Starbucks.com .
