French restaurant drops Michelin star to attract more customers
French restaurant drops Michelin star to attract more customers

In France, south of Bordeaux, the Maison Claude Darroze restaurant is fully booked.

The eatery, a well-known spot for Girondine gastronomy for decades, has gambled on dropping its Michelin star status.

"Starting a strategy with more attractive prices, of course, inevitably affects the wallet, brings more flow, more people coming," says restaurant owner Jean-Charles Darroze.