The Rally Regione Piemonte came to a close yesterday after setting the perfect stage for Lancia’s highly anticipated return to the rally world.
The heartbeat of the event could be found in the Lancia Corse HF Village, which welcomed thousands of guests in the center of Alba, providing them with an immersive experience into the world of motorsport, technology, and local culture.
Located in the heart of the Langhe, a UNESCO World Heritage Site, the Lancia Corse HF Village offered a unique blend of heritage and innovation within a jam-packed program of activities: test drives of the New Ypsilon (available in hybrid and electric versions), a display of the sporty 280-hp Ypsilon HF, and spectacular collection of 25 historic Lancia vehicles organized by the Cinzano Rally Team.
Naturally, to connect with fans from all over the world, all of the weekend’s most exciting moments were shared live on the official channels of Lancia Corse HF on Facebook, Instagram and TikTok.
The Lancia event was further evidence of the immense excitement surrounding the Turin-based brand’s return to motorsport.
Turnout was amazing at the press conference held within the Lancia Corse HF Village, which featured Luca Napolitano, Lancia CEO, Eugenio Franzetti, Director of Lancia Corse HF Director, and Miki Biasion, spokesperson for Lancia’s return to rally and the star development driver of the Ypsilon Rally4 HF.
The weekend’s clear highlight was the lap of honor for Miki Biasion, the two-time World Rally champion and undisputed motorsport legend whose name will always be connected to Lancia.
