Sara Davies is a British businesswoman, entrepreneur, and television personality. She is the founder and owner of Crafter's Companion, a company she started while a student at the University of York. In April 2019 it was announced that she would join the panel of the BBC television programme Dragons' Den for its seventeenth series, replacing Jenny Campbell who decided to leave the programme in early 2019. In 2021, Davies was appointed the North East Ambassador for Smart Works Newcastle, a charity supporting unemployed women into work through clothing and coaching. In July 2024, Davies was appointed Chief Inspiration Officer for Avon UK.