Aviva agrees to buy Direct Line for £3.7bn
Aviva has agreed a deal to buy rival company Direct Line for £3.7bn ahead of a Christmas Day deadline.
Sky News
Direct Line
British insurance company
Direct Line is an insurance company based in Bromley, England. Founded in 1985, as the country's first direct car insurance company, it has since expanded to offer a range of general insurance products. Its policies are underwritten by the regulated subsidiary UK Insurance Limited, and it is owned by the Direct Line Group.
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