New Toyota Prius to be shown on Wednesday
The next-generation Toyota Prius will be revealed via livestream on Wednesday 16 November
Japanese manufacturer will reveal the fifth generation of its famed hybrid model on 16 November
The fifth-generation Toyota Prius will be revealed on Wednesday 16 November, the Japanese manufacturer has confirmed.
The car was previewed by an image posted to the firm’s Japanese social media accounts on 9 November, featuring the strapline “Hybrid Reborn” underneath a headlight. This indicates that the new model will use a different hybrid powertrain to the outgoing Prius, such as a plug-in hybrid system, or a motor-generator set-up (where a petrol engine generates electricity, while an electric motor drives the wheels) as used in the Nissan Qashqai e-Power.
The new car is likely to be based on Toyota’s TNGA platform, which underpins models as varied as the Toyota Yaris, the Toyota Corolla and the new Lexus RX.
11.16 Coming soon...https://t.co/kZMgpR4lqn pic.twitter.com/EQyvWMQEzO
— トヨタ自動車株式会社 (@TOYOTA_PR) November 9, 2022
New images reveal a similar liftback silhouette to the third and fourth-generation Prius, but with front-end styling reminiscent of the Chinese-market Toyota bZ3 electric saloon, which uses innovative ‘Blade’ batteries supplied by BYD. Meanwhile, the rear end features a new horizontal light bar design.
The outgoing Prius was pulled from sale in the UK earlier this year, with the Corolla line filling the electrified C-segment gap in the line-up.
Despite recent reports that Toyota was accelerating its electrification efforts in response to the unexpectedly rapid uptake of EVs, hybrids will continue to play a key role in its strategy.
Speaking about electrification, Toyota Research Institute boss Gill Pratt told Autocar in July: “My wife and I bought a Tesla Model X, because we’re good friends with a chief engineer on that car. It’s an incredible car. But my wife used it to commute 30 miles a day, which meant 90% of the battery wasn’t being used most of the time. We were just dragging all this weight, all these raw materials, around.
“We all know that we’re in an era of limited battery supply. Well, couldn’t those battery cells have been used for a better purpose in eight PHEVs like the Toyota RAV4 Prime, where the battery capacity would have contributed to much more total emissions savings on almost every journey?”
And in December 2021, Toyota Europe product and marketing boss Andrea Carlucci told Autocar that “we still have a centre of gravity around the hybrid”.
“So, the Prius remains clearly iconic and stands for what we are: hybrid and a leader in electrification,” continued Carlucci.