CUPRA has begun the series production of its first 100% electric car, the CUPRA Born, at the Zwickau plant in Germany.
CEO Wayne Griffiths and the company's Board Members visited Europe's largest electric vehicle plant to mark the start of production of the new model.
They were welcomed by Stefan Loth, Chairman of the Board of Management of Volkswagen Saxony and former head of the Martorell plant.
The production of the CUPRA Born marks the start of a new era for the brand, which at the 2021 Munich International Motor Show (IAA) announced an electric offensive with the ambition to becoming a fully electric brand by 2030.
