"The future of food can be better and different from what we have now" says Tim Noakesmith, the co-founder of Vow, an Australian meat cultivation company that has created a meatball using DNA from the extinct woolly mammoth.
Speaking at a presentation event at Amsterdam's Nemo Science Museum, he explains how "you can use the mammoth meatball as a symbol for an exciting future that is better for the planet and avoid the perils of what we had originally with the woolly mammoth and maybe eat our way out of extinction".
One of the meatballs is displayed under a glass bell jar, but the product is not ready to eat yet, with its thousands-of-years-old protein requiring safety testing first.